1. Sort out your CV
Your CV is you on an A4 page, so it’s essential to put all your important info down in an easy to read and eye catching manner. Companies will see hundreds of them a day, so what makes yours stand out? Whether it’s a different font or a few pictures, anything is better than the ‘usual’. Make sure there aren’t any spelling mistakes, and prepare to justify everything you’ve written later on. Just remember that you will be researched.
2. Get some (unpaid) work experience
Doing work experience, even if it’s unpaid, is a sure fire way to impress potential employers. It shows you’re dedicated to pursuing a career in public relations, and are prepared to do the hard yards to get there. From small local companies to big PR agencies, even if you’re getting coffee it’s going to help you. Don’t expect to work on anything important, but act like a sponge and soak up as much as you can. Try not to piss anyone off either, and always get a reference.
3. Do your own thing on the side
While doing the donkey work for someone else is all well and good, doing you own thing on the side shows creativity and even more of a drive. From online public relations such as creating a website and promoting it on social media channels like Twitter and Facebook, to creating simulation adverts or press releases to put in a portfolio, do what makes you happy and then show it to the people who matter. You’ll score big points, and hopefully your enthusiasm will seal the deal.
4. Contact as many recruiters as possible
PR Assistant jobs are always fought over by a huge number of applicants, so make it easy on yourself and contact a recruitment agency. They’ll put your CV in front of the best companies and set you up nicely for interviews. Remember they make a commission from how much you earn, so it’s better for them to put you in the right sort of area where you’re more likely to succeed. Scouring the internet or job boards yourself is difficult and sometimes depressing, so why not have someone else give you a helping hand? 2 sets of eyes are better than 1 after all!
5. Never give up
PR is a cut throat industry, so giving up at the first hurdle won’t impress anyone. There is a job out there for you, it may just take time to present itself. Trying as hard as possible to find it will only benefit you in the long run, because you’ll be able to look an interviewer in the eye and know that you’ve earned the right to sit there. Develop a thick skin, prepare for a load of knock backs, but always have a positive attitude and a smile on your face.
Look, public relations assistants are right on the first rung of the ladder, but getting there might seem like an overwhelming task. If you’re not one of the lucky few who can get by in life with a smile and a bit of good fortune, work your ass off and you’ll succeed for sure. It’s a dog eat dog industry, so following the above tips will put you in a solid position and hopefully open the door to one of the best careers imaginable!
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